Did you know women purchase more items than men? Also, women are avid adopters of clothing styles and trends rather than men.
The global women's wear market size is a record with USD 1,386.1 billion in 2018, while it is expected to boom by 4.7% from 2019 to 2025. The increased ratio of women impacts the market positively and opens opportunities for retailers to invest in the trend.
Women are likely to purchase more apparel rather than men for every segment and occasion. The advancement of e-commerce and online stores has revolutionized the way customers shop, giving out a wholesome new experience like never before. Some contributors to boost the global women wear industry are continuous innovation in trends, celebrity endorsements, working women, evolving fashion trends, clothing for events/festivals, and special occasions.
Reasons to Invest in the Retail of Women
1. Manufacturing flexibility
Over the last decade, the production of textile and apparel has boomed. The Indian industry has sustained it by providing flexibility to women clothing manufacturers to fabricate without compromising aesthetic, performance, and durability. The fragmented industry has opened ample opportunities for small-scale businesses too. Firms with a skilled workforce, low wages workers have the ability and capability to intricate complex and creative designs. Traditional handicrafts and artisans can produce embroidery to sequins, to hand-woven fabrics.
2. Insights
Amongst women's clothing products, the most demanding products are women's top wear that resonates with every woman's needs. Whether it's eCommerce stores, malls, or retail shops, there are myriad varieties, including t-shirts, tops, blouses, dresses, kurtas, and much more. Beyond it, there are diverse patterns, including frills, polos, ruffles, tanks, asymmetric, A-line, and others which play a part in the growth.
The constantly growing trend has emerged modish materials, including silk, denim, cotton, sheer, chiffon, crepe, georgette, rayon, leather, and other sustainable fabric. Couple trends for mix and match, the changing trends have created a strong impact among millennia’s which is anticipated to fuel further demand.
3. Global Trends and Increasing demands
Social media has influenced the fashion industry extensively and enabled average consumers to interact with fashion designers, brands, high-end clothing, boutiques, private label clothing manufacturers, and accessory firms. The definition of fashion has changed since the advent of social media, and consumers incline and adopt trends quicker than before. Decades ago, magazines were considered a bible for fashion inspiration; now, Instagram, with millions of images and higher visibility, has influenced three-quarters of purchases amongst women.
The women's retail industry is increasingly becoming more prominent and a contributor to total sales of the fashion sector. In the upcoming year, it has been forecasted that e-commerce revenue will continue to surge and bag up revenue of fashion industry retailers.
In a Nutshell,
Wholesale women clothing generally has a 10 to 25% of profit margin, according to industry analysts. Also, the women's fashion industry is widening opportunities around the globe to increase employment for all genders.
In recent years, women's fashion industry growth has spurred, and growth favor tends to incline the market outside the western world.
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